Market Research

Did you know...?

Market research is not just for "feedback"

Questionnaires and surveys are no longer checkbox exercises that tell you whether your big idea was a win or a flop.

Market research is a strategic tool that can help you deeply understand your audience, anticipate market trends, and always be one step ahead of your nosy neighbours (aka your competition).  

If you want to get inside the minds of your target audience and make decisions based on data - not gut feelings - you'll need new insights based on real-world findings.

With the help of our ever-curious, approachable, and data-hungry market research team on hand, you'll get the answers that will help you move forward with clarity and confidence.


Talk to us, before we talk to them

The data speaks volumes

Whether you're looking for ways to improve a service or gaps in your product range, market research is the foundation of business strategy. 
Word on the street is, you want to grow in the right direction. Here's how market research fuels growth...
Informed decision-making:
Whether you're launching a new product, exploring new markets, or refining your marketing strategy, solid research offers the insights to guide your steps.
Competitive Advantage:
Identify opportunities and upcoming challenges in your industry, leaving your competitors lagging behind
Deeply understanding your audience:
Tailor your product and service to meet actual real-world demand, with surveys, focus groups, and data analysis unlocking preferences, pain points, and behaviours that your customers might not be telling you. 
Trend forecasting:
Innovate, plan, and adapt your strategy to what lies ahead, as data collection and analysis makes a blurry picture of what the future holds, sharpen in its focus

The voice of a Borough

We've worked closely with companies and local councils, providing key insights that feed into big decisions. From interviewing the public on their local high-street to door to door knocking, our approachable team get the people talking - to give you back all the answers you need to move forward. 

A brief look at recent projects...

  • Interviews with mosque leaders in connection with the Government’s ’Prevent’ strategy
  • Controlled Parking Zone (CPZ) consultations
  • In-store pricing and product distribution checks 
  • Consumer surveys on crime and criminal justice
  • Transport advertising recall survey 
  • Residents survey of footpath usage 

FAQs

Because we're all about sharing the insights that drive key decisions, here's a closer look at commonly asked questions about our market research service.

  • What types of market research do you offer?

    We offer a variety of market research services including qualitative research, quantitative research, competitive analysis, customer satisfaction surveys, product testing, Resident Surveys, Public consultations, Consumer Surveys, CPZ Consultations, Public interviews, and more.

  • What industries do you work closely with?

    With decades of experience under our belt, we're trusted by Local Authorities and the NHS. Contact us to see how we can tailor our services to your industry.

  • How do you collect data for market research?

    We use a variety of data collection methods including surveys, interviews, focus groups, online panels, and observational research. The method chosen depends on the research objectives and target audience.

  • How much do your market research services cost?

    Our pricing varies based on the scope and complexity of the research project. Please contact us for a customised quote based on your specific needs.

  • How long does a market research project take?

    The timeline for a market research project varies based on its scope and complexity. Typically, projects can take anywhere from a few weeks to several months. We will provide a detailed timeline during the proposal stage.

  • How do you ensure the accuracy and reliability of your research?

    We adhere to industry best practices and employ rigorous quality control measures throughout the research process. Our team of experienced researchers ensures the accuracy and reliability of the data collected. We are Members of The Market Research Society.

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  • Can I be involved in the research process?

    Yes, we encourage client involvement at every stage of the research process. Your input is valuable to ensure the research meets your objectives and expectations.

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  • What kind of reports do you provide?

    We provide comprehensive reports that include key findings, insights, and actionable recommendations. Reports are typically delivered in formats such as PowerPoint, PDF, or Excel, depending on your preference.

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Ready to gather the data you can't find on Google?

Get in touch with our team to talk about your market research project.

Get in touch